Class
struggles are evident in the society today, resisting from the current
situation the world is in. There are communities where resistance does not take
place since they are able to cope up with sudden changes happening. As Gramsci
defines hegemony, it refers to a situation in which consent from the oppressed
is acquired through the exploitation of ideology such as the acceptance of
capitalism and providing consent by the oppressed. Capitalism, taking as an
example, has become a dominant influence which paves the way for the people to
continuously aim for power, considering that capitalism’s main goal is to
generate money as a necessity for survival.
Other than this, I was attracted by the
dialectics of enlightenment wherein the domination of nature is mainly by
science and technology. Apparently, it is true. Especially today’s generation,
technological advances are building its own culture and identity as a part of
people’s everyday living. Because of this, it allowed the culture industry
pertaining to the ways in which entertainment and mass media became industries
that produce cultural commodities and manipulate people’s consciousness come
in. They are being controlled by the visuals presented in television screens.
This is where postmodernism enters the picture. People are now able to express
themselves through the power of media, sharing their own insights that could be
heard by the majority. Polyvocality is the trend. Since the society is
bombarded with new ideas, we produce unique ways on how to say something, may
it be through the world of internet, electronics, or verbal communications.
Moreover, this has proven to be a helpful tool in embracing the ordinary lives
of those who are not in the central sphere, the marginalized ones. They have
now the opportunity to develop their own capabilities because of the emerging
entertainment industry. Everything now becomes a matter to be discussed. These
are the perks of modernity.
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